Holland Water B.V., a water-tech company with high-quality technological solutions for combating legionella installs a completely new management team and moves into the future together with investment company OxGreenfield. Water entrepreneur Leo de Zeeuw and the other shareholders sell part of their shares and OxGreenfield provides the necessary capital to step up the fight against legionella in the Netherlands, the rest of Europe and the Middle East. FBM was asked to valuate the shares of Holland Water shares in an independent report.

About Holland Water
Holland Water develops and supplies ingenious technological systems and related services to sustainably keep or get water systems clean and safe. Its flagship system – the Bifipro® – is highly effective in combating biofilm and legionella through copper and silver ionization. The system’s patented data-driven dosing technology is one of a kind and guarantees successful control of legionella in any drinking or cooling water system. Holland Water is convinced that water management can be smarter, cheaper and more environmentally conscious, and invests tirelessly in efficiency and automation of water management in general and legionella management in particular.

About OxGreenfield
OxGreenfield focuses on investing in technologically competent SMEs where it can be closely involved as a shareholder. The team invests experience, expertise and dedication to create space for growth ambitions of entrepreneurs. As a private equity firm, OxGreenfield gives meaning to value creation with genuine, personal commitment. OxGreenfield supports and motivates management and staff: the people who built the company and want to take it forward. A strong market position, distinctive ability, growth potential and/or DGA succession are important investment criteria.

About the transaction
Founder of Holland Water Leo de Zeeuw explains: “After the legionella disaster in Bovenkarspel in 1999, building managers diligently searched for solutions, but it turned out that the Netherlands did not have effective means to combat legionella in water systems. More than 17 years ago, I founded Holland Water to do something about it. Strict regulations, high certification requirements and the stigma attached to legionella have not stopped us from solving structural legionella problems once and for all with – so far – over 700 customers in the Netherlands, Belgium, France, Italy, Poland and the UAE. But we want to and can do more, which is why I started looking for reinforcements.”

“I have now found this reinforcement in the form of investment company OxGreenfield and an aggravated management team led by Rogier van den Brink. We look forward to taking a big step forward together and helping buildings around the world get rid of their legionella problems.”

CEO Rogier van den Brink adds: “Building owners prefer not to talk about legionella, which is why Holland Water has a relatively modest reputation. But that is undeserved. We offer the only full-fledged pesticide against legionella and our great team always builds smart, customer-oriented services around that. As a result, we help our customers get rid of a major headache. OxGreenfield has seen through the legionella stigma and also sees the huge potential of smarter water management. We are grateful for their trust, support and commitment.”

Pim de Joode, partner at OxGreenfield: “Holland Water is effectively contributing to safer drinking water and at the same time enabling us to use the ‘liquid gold’ in a more sustainable way. Knowing that safe and clean water is becoming an increasingly scarce commodity, and at a time when we are more than ever confronted with the fact that our public health is vulnerable, we are confidently investing in a company that provides clean, healthy and safe water with superior technological solutions in an environmentally conscious manner. Much remains to be done before smart and sustainable water management is an obvious choice, but we are confident that Leo, Rogier and their team will succeed. Where necessary, we will support them in this.”